Vincent Van Gogh’s Letter to Theo on the Merchandising Potential of ‘The Starry Night’
“I could really see this one taking off as a dorm room poster.”
June 20, 1889
My dear Theo,
Beloved brother, I have ruminated further on the recently completed work I mentioned to you in our last correspondence, the landscape of the night sky and its moon and stars. The one in which I have endeavored to capture both the infinite depth of the heavens and the persistent motion of the celestial bodies’ transit from horizon to horizon in a single moment. Anyway, I could really see this one really taking off as a dorm room poster.
I know I have risked your disinterest by painting the same landscape over and over again with the same spired cypress trees and patch of wheat and all that. This one is different. I put a little town in. Call me crazy (that’s some asylum humor) but I get this feeling this one’s gonna be boffo.
The brushstrokes swirl and spiral, like eddies of cream as they’re stirred into black coffee. (Hey, we should slap it on some mugs!) The moon and morning star Venus, in all her glory, draw the eye around the landscape, much as I think this image would catch some admiring looks around a lady’s neck as an infinity scarf.
