20 Ways to Refer to the ‘Super Bowl’ Without Getting Sued

“The Big Game” isn’t your only option.

Photo by Dave Adamson on Unsplash

Every year, Americans turn on their TVs, whip up some wings, dip some chips, and guzzle a few brews while tuning into the biggest sporting event of the year. But if you’re a brand or other moneymaking venture trying to capitalize on the end-of-season football fervor, the pesky NFL makes it nearly impossible to use the term “Super Bowl” in your advertisements and marketing materials without permission or paying up.

This year, instead of relying on that tired standby euphemism “The Big Game” to refer to Super Bowl LIV, try one of these other creative options for a lawsuit-free association:

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